Saturday, December 20, 2008

New media a new president makes...

Whenever a new morsel about our soon-to-be president's online campaign pops up, my pointer finger gets busy (I learned months ago that the middle finger of rage just isn't as effective as some of my friends think). Obama's online campaign was, in a word, brilliant. His video team deserves perhaps the most recognition - they produced polished, moving content for immediate web release from virtually anywhere and everywhere in the country.

Now, we all know that Obama embraces evil policies. No shit, Sherlock. That didn't keep his team from whipping out compelling shorts like this one:



Turns out Obama had an impressive FIFTY-person team taping, editing, scoring and uploading vids around-the-clock. Multiple cameras were used during his speeches for optimal "coverage", ensuring the best possible shots could be picked in editing. And yeah, they were fast. Once, his team had professionally produced video of a speech online nineteen minutes after his speech ended. For more deets:

http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how-we-owned-the-youtube-primary

I'm glad we're learning the same programs and skill set the Obama team had at their disposal. Waltzing into the culture war unarmed, unprepared and unready is kinda like invading another country without actionable intelligence. The fallout will crush us, and we'll end up alienating our own most fervent supporters.

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